Job Details

Overview:

TekWissen Group is a workforce management provider throughout the USA and many other countries in the world. TekWissen Group is a workforce management provider throughout the USA and many other countries in the world. Our client is a British-owned education publishing and assessment service to schools and corporations, as well for students directly. Company owns educational media brands including Addison-Wesley, Peachpit, Prentice Hall, eCollege, Longman, Scott Foresman, and others.

Job Title: Senior Technical Writer

Work Location: Columbia, MD 21044

Duration: 6 Months

Job Type: Contract

Work Type: Remote

Job Description:

• Are you a freelance content writer with a deep interest in driving organic traffic and engagement?
• This freelance writer role on our Content & Creative Services team will get to work with seasoned SEO experts, innovative creatives and help fuel a dedicated content engine by writing fun, well-researched blog articles that drive top of funnel, organic traffic to the Connections Academy Resource Hub Blog and social media engagement for families interested in enrolling their K-12 student in online school and already enrolled families.
• Working remotely, this part-time freelance writer will collaborate with the Content & Creative Services team to ensure the successful delivery content, including updating existing legacy articles and writing original pieces based on a brief and set standards.
• The ideal candidate will have a strong passion for writing, interest in audience-focused content marketing for families with school-aged children and teens, and familiarity with writing conversational, SEO-optimized blog content that informs, engages, and motivates readers to deliver on business goals.

• Five (5) to seven (7) years of experience writing and editing digital marketing content, namely for blogs Knowledge of and experience with crafting content for SEO, including optimizing writing for SEO/SEM, especially SEO to drive clicks, conversions, and returning users Writing for the web that is persuasive, conversational, and that leverages catchy headlines, linking strategies, brevity when needed, and CTAs.
• It is important to note that we are not looking for Ecommerce or personal blog experience and are more looking into people with SEO purpose driven blog, organic traffic background in writing.
• Online newspaper/magazine experience, corporate communications in digital marketing, journalist and research heavy backgrounds all can succeed in this role.
• Excellent writing, editing and proofreading skills, including knowledge and adaptability of editorial style guides and tone Strong organizational skills and ability to manage and prioritize multiple projects based on business-critical needs Excellent verbal and written communication skills, and ability to handle situations with diplomacy and a professional demeanor at all times.
• Ability to consult with internal constituents and draw information from others; produce written materials as required with permissions & legalities Understanding of/interest in current and future digital trends across platforms

• Solid background in SEO and SEM principles and methodologies Demonstrated knowledge and familiarity of search engine optimized sites that rank high on major search engines for relevant keywords Strong knowledge and understanding of current trends in digital media /social media Proactive and self-motivated with the ability to work across functions

• Ability to write blog content across a wide range of topics, adhering to outlined best practices, brand voice, and brand standards Ability to write all aspects of a post in multiple formats, including: Article body copy Interactive in-post infographics Catchy article headlines Organic social media post copy driving to article
• SEO Optimization: Utilize provided SEO keywords to research and write content with organic optimization in mind
• Topic research and citation: Perform third party research and review trends from competitors in digital content space to ensure written articles are relevant to today's marketplace, are cited and are fact-checked Conduct interviews with subject matter experts, ghost-write content, and/or bylining their articles Ensure compliance with Connections Academy's brand standards and style guide
• Embrace a constructive-feedback culture: Accept and implement feedback in a timely manner and apply feedback forward to future work
• Self-Motivation: Ability to work collaboratively with internal team's project manager, communicating early and often bandwidth and expectations.,

• Five (5) to seven (7) years' experience writing and editing digital marketing copy/content, namely for blogs.