Job Details

JOB TITLE: Digital/Web Analyst 1
LOCATION: Remote (PST hours)
PAY RANGE: $53 - $63/hr.
DURATION: 2 years

TOP 3 SKILLS:

• Expert in web analytics and insight generation with strong experience in SQL and big data environments
• dvanced knowledge of web tracking, customer behavior analysis, and marketing strategies
• Bachelor's degree with 3-4 years of experience in web analytics tools and 2 years in advanced analytics methodologies

Company:
Our client is a global leader in creative software, offering innovative tools for digital media creation, design, and marketing.

Duties:

• Partner with go-to-market teams, marketing, and product teams to deliver insight and understanding of customer behavior on the website.
• Synthesize web analytics and Hadoop data to drive deeper understanding of site activity and customer journeys.
• Understand key business priorities and marketing goals for the website and create an analytics roadmap to support sales and marketing goals.
• Identify site requirements to ensure proper tracking of new pages and experiences; work closely with the analytics enablement team to ensure requirements are implemented.
• Set and deliver on web goals and targets to drive improvements to web traffic, conversion, engagement, and retention.
• Collaborate with other marketing analytics teams and researchers and contribute to holistic funnel measurement.
• Work with analytics teams and technology partners to drive the next generation of analytics tools.

Skills:

• Expert with web analytics analysis and insight generation. Able to prioritize and establish analytics strategy to deliver actionable insights.
• Strong analytical and quantitative orientation with advanced SQL knowledge in large, complex data environments.
• Expert with Hadoop/big data environments to synthesize and analyze data.
• Expert at the creation and use of Excel pivot tables to drive analytics. Tableau skills strongly desired.
• Strong knowledge of online marketing strategies.
• bility to knit together web analytics and customer attribute data to deliver robust insights into customer behavior.
• Experience forecasting website traffic/orders desired, but not mandatory.
• Data management and modeling a plus.

Education:

• Bachelor's degree (MBA preferred).
• t least three to four years of working with standard clickstream analysis tools: web analytics platforms, Google Analytics, etc.
• Two years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys, and market research.

BENEFITS SUMMARY : Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.

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